Looks Aren’t Everything—Cameron Russell

She has been a model for brands including Victoria’s Secret, Louis Vuitton, Prada and Isabel Marant and has appeared in pages of Vogue, one of the most coveted spots in fashion. Does a teenager can become a famous model? Yes, she did successfully when she was 16 years old and she is becoming one of the most coveted spots in fashion. Her name is Cameron Russell.

In October 2012, Russell gave a presentation entitled “Looks aren’t Everything. Believe me, I’m a Model” at TEDx Mid-Atlantic, which has been viewed over a million times.  How does she define her success?

“The real way that I became a model is that I won a genetic lottery, and I am the recipient of a legacy. What do I mean by legacy? Well, for the past few centuries we have defined beauty not just as health and youth and symmetry that we’re biologically programmed to admire, but also as tall, slender figures, and femininity and white skin. And this is a legacy that was built for me, and it’s a legacy that I’ve been cashing in on.”

Should young girls aspire to be a model? The answers for Russell is “shouldn’t”! Most people cannot believe this advice coming from one of the most successful models. But, Russell has her own explanation:

“If a 16-year-old had my opportunity, I would say, ‘Take it, it’s fantastic; it pays for university, you will get to travel, you will have access to the media,'” she said. “But it is not a career over which you have any control. Any day they can decide they don’t like you anymore, so you really should have something else that you are good at and passionate about.”

Cameron Russell has defined a new standard for beauty and inspired lots of people being true of themself. Too many people focus on their looks or body shape but they ignore the real self who is more confident and pretty as well. Nobody is perfect, the perfect one is just yourself.





http://www.businessinsider.com/behind-the-scenes-with-the-worlds-most-self-aware-supermodel-2014-7 Read More


The Magic Girl: Emma Watson

She is our favorite muggle-born witch who is smart, brave, and optimistic; she is an actress, model and UN Women Goodwill Ambassador; she blazed the Hollywood trail, graduated from an Ivy League school, and has lived life in the spotlight since age 9. Her name is Emma Watson.

How does she become a successful person?

Anyone cannot become an overnight sensation without efforts. Success needs to concentrate on what you want to do and understand what you should do. When it comes to success, that means you must insist on your goal and don’t afraid of failure. Emma Watson’s succeed is not a coincidence as well.

“Success isn’t just outward wealth and glamor; true success is the ability to be comfortable in your skin”, said by Emma. Obviously, success is not something on superficial, it is the way when you go ahead step by step. Emma believes a successful person need to have the spirit of dedication, humbleness and integrity. Never give up pursuit of your dream.

A New Status: UN Women Goodwill Ambassador

The UN Women campaign HeForShe expresses another aspects of Emma. As UN Women Goodwill Ambassador in July 2014, she has a speech about gender equal rights and calls on men to advocate gender equality. Her presentation has focus on gender stereotypes and the meaning of feminism. At the end of her speech, she said, “We are struggling for a uniting word but the good news is we have a uniting movement. It is called HeForShe.”

As we can see, her successful is inevitable because of her efforts and positive attitude towards to life. Emma Watson has given us an image to look up to, and she’s provided the general population a breath of fresh air.





Read More

Target Audience VS Social Web Strategies

Untitled Infographic副本


What are the substantive differences between the target audiences and the social web strategies? Does business, nonprofit and government has the same target audiences? How does those organizations implement the social strategies that are fit for them? In fact, social strategy to the success of any businesses, nonprofit organizations and governments is identifying your target audience.

As we can see from the infographic, governments, nonprofits and businesses need to determine their own strategy in order to distinguish audiences and goals. In terms of goals and objects, governments have used the social platform more in sharing news to the public, gaining more valuable feedback from their audience and using it for election. It is important for governments to open a new phase when they connected with people via social media. What is more, there is no doubt that everyone is not a target audience for nonprofit organization. It is difficult to effectively or efficiently reach a wide range of audience. Therefore, nonprofit organizations pay more attention on promoting an event, recruiting multiple volunteers who they want to reach and connecting with other relevant organizations to expand their nonprofit career. As for businesses, not only focus on getting feedback from customers, but also focus on the activity of competitors. More importantly, branding your staff is a new way to promote your business and enhance your core competitiveness.

According to the different social platform presenting on the diagram, governments, nonprofit organization and businesses need to choose the fittest social network for them because every social tool has their own features. For instance, there are 901 million users using Facebook; as a result, Facebook is the first choice of governments, nonprofit organization and businesses because of its wide range of audience. Moreover, owing to the requirement of occupation, employees are encouraged to make their own profile via LinkedIn and Google+. In addition, if you launch an event and post it on Pinterest that can show the professional images and can advocate more volunteers to join in.

From my perspective, the target audience for government is citizen even people around the world. As for nonprofit organizations, they can recruit multiple volunteers. Customers and competitors are the target audience for businesses. Generally, identifying a target audience is the premise and the key to help you achieve your goals. Target audience can specific to individuals, but social strategy is making the general plan and teaching what should we do.




https://www.linkedin.com/today/post/article/20140412145028-24096480-how-to-find-your-target-audience-on-social-media Read More