Nowadays, with the general recognition of social media, an increasingly more companies, governments and nonprofits organizations using Facebook, Twitter, LinkedIn and other social media to communicate with their customers, citizens and audiences. Social media can be a medium platform for people to engage in it and share their opinion and to get others valued feedback. It is benefit for both business strategy and customer service.
In addition, a lot of governments and organizations in different countries have adopted social media as a tool of election and recruiting volunteers. Government can use social media to get closer with their citizens because it is a best way for common people to approach online communicates with the official even the president. Therefore, the purpose of social media is not only disseminating information, but also sharing the idea and communicating with more audience.